Brand

New

Brand

New

A collection of inspirational design explorations produced by the Cornerstone Brand Lab©

A collection of inspirational design explorations produced by the Cornerstone Brand Lab©

HR Reimagined

PATTERN:
Derived from rows of small avatar stamps in a variety of motions.
TEXT:
Exploring the Cornerstone position to redefine, redesign, and reimagine the HR industry.

Turn your passion into purpose.

TEXT:
Your passion is an activity you do for yourself. Your purpose is sharing your passion with the world.

Turn your ?s into !s

TEXT:
A play on words and punctuation.

WorkLife

TEXT:
Exploring the idea of "work/life" balance and how Cornerstone is where the two worlds meet.

Talent Meets Resources

TEXT:
Breaking down, analyzing, and redefining Human Resources. The word "talent" vs "human" is more widely used in reference to employees.

Redefining Work

TEXT:
Redefining the idea of what a job is and how it makes people feel.

Enjoy Work

TEXT:
Exploring the idea of including "joy" and it's juxtaposition with "work".