Brand

New

Brand

New

A collection of inspirational design explorations produced by the Cornerstone Brand Lab©

A collection of inspirational design explorations produced by the Cornerstone Brand Lab©

  • Compositions
  • Creative Thinking

HR Reimagined

NOTES:
Exploring the Cornerstone position to redefine, redesign, and reimagine the HR industry.

Turn your passion into purpose.

NOTES:
Your passion is an activity you do for yourself. Your purpose is sharing your passion with the world.

Turn your ?s into !s

NOTES:
A play on words and punctuation.

WorkLife

NOTES:
Exploring the idea of "work/life" balance and how Cornerstone is where the two worlds meet.

Talent meets resources​

NOTES:
Breaking down, analyzing, and redefining Human Resources. The word "talent" vs "human" is more widely used in reference to employees.

Redefining Work

NOTES:
Redefining the idea of what a job is and how it makes people feel.

Enjoy Work!

NOTES:
Exploring the idea of including "joy" and it's juxtaposition with "work".

U meets I

NOTES:
Play on words: User meets Interface/You and I

Work Different​

NOTES:
Redefining work