Ion Guidelines
Lets go
Project Tiers
Production time will begin once it's assigned to a designer.
TIER 1A
PRODUCTION TIME: 4-6 WEEKS
Quarterly campaign that requires a completely brand new page/template
TIER 1B
PRODUCTION TIME: 4 WEEKS
Quarterly campaign that doesn’t require a brand new page/template but needs medium-heavy designer work
TIER 2A
PRODUCTION TIME: 2 WEEKS
Reusing built out templates, stakeholder can complete 80%-90% of the work, but still requires light-medium designer work
TIER 2B
PRODUCTION TIME: 2 WEEKS
Stakeholder is able to reuse and edit the entire template, just needs designer approval (Erica) before going live
TIER 3
PRODUCTION TIME: N/A
Single asset pages, single event/webinar registrations – Marketo landing page
Workflow Process
STEP 1: Decide what are the strategies and goals of your campaign?
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Promote multiple assets
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Event page with multiple CTAs
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Promote single asset
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Webinar Registration
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Infographic
STEP 2: Choose your landing page
STEP 3: Submit Basecamp ticket and give enough time for your page to be completed by desired date
STEP 4: Copy template to your portfolio and make copy edits as soon as possible
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Include “EDIT” in the creative title so designers will know which one to work on